{"id":999,"date":"2013-06-20T19:05:21","date_gmt":"2013-06-20T13:35:21","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=999"},"modified":"2013-06-20T19:05:21","modified_gmt":"2013-06-20T13:35:21","slug":"flipkarts-new-ads","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2013\/06\/flipkarts-new-ads\/","title":{"rendered":"Flipkart&#8217;s new ads"},"content":{"rendered":"<p>Flipkart, the Indian Amazon wannabe has a new series of ads. <\/p>\n<p>The very first series of ads (no kidding) were spot on. Kids cuing trust &#038; ease &#8211; factors that are needed for e-commerce. One addressing the issue and the other giving a benefit.  Even the first few of the second series, &#8216;<em>shopping ka naya address<\/em>&#8216; were more or less addressing the trust issue of e-commerce and the kids bought this out dramatically. <\/p>\n<p><iframe loading=\"lazy\" width=\"400\" height=\"225\" src=\"http:\/\/www.youtube.com\/embed\/videoseries?list=PLi9GkZhra4vXRFQjFESOdZCSzilH8rp78\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Some of these were brilliant with insights and the kid got the adult emotions right  as well.<\/p>\n<p>Here are the new ones&#8230;<\/p>\n<p><iframe loading=\"lazy\" width=\"400\" height=\"225\" src=\"http:\/\/www.youtube.com\/embed\/videoseries?list=PLi9GkZhra4vXn9PrrkGh-b-C-hmDwFp9S\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>This one is stretching the kid idea far too long. The moment they moved from addressing issues to talk other things is when this kids format falls flat. I think they fell into a trap thinking that just showing situations using kids will be funny. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart, the Indian Amazon wannabe has a new series of ads. The very first series of ads (no kidding) were spot on. Kids cuing trust &#038; ease &#8211; factors that are needed for e-commerce. One addressing the issue and the other giving a benefit. Even the first few of the second series, &#8216;shopping ka naya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rambling"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":2,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1001,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions\/1001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}