{"id":698,"date":"2012-09-12T17:30:21","date_gmt":"2012-09-12T12:00:21","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=698"},"modified":"2012-09-12T15:23:22","modified_gmt":"2012-09-12T09:53:22","slug":"how-truthful-is-this-nokia-asha-305-tvc","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2012\/09\/how-truthful-is-this-nokia-asha-305-tvc\/","title":{"rendered":"How truthful is this Nokia Asha 305 TVC&#8230;"},"content":{"rendered":"<p>Nokia bungled up its Lumia 920 launch by showing a video <a title=\"The verge: Nokia's pureview ads fraudulent\" href=\"http:\/\/www.theverge.com\/2012\/9\/5\/3294545\/nokias-pureview-ads-are-fraudulent\" target=\"_blank\">not shot with that phone<\/a> or another phone with Pureview (as an aside it faked still photos <a title=\"Blog: Nokia faked still photos too\" href=\"http:\/\/sefsar.com\/nokia-faked-the-still-photos-too\" target=\"_blank\">too<\/a> in that video).<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/cimDfEIEiu0\" frameborder=\"0\" width=\"400\" height=\"225\"><\/iframe><\/p>\n<p>They themselves admitted that they should, \u2018<a title=\"Nokia - An apology is due\" href=\"http:\/\/conversations.nokia.com\/2012\/09\/06\/an-apology-is-due\/\" target=\"_blank\">have posted a disclaimer stating this was a representation of OIS only<\/a>\u2018<\/p>\n<p>This made me think how fake is the ad for the new Nokia Asha 305 which is being blasted on Indian television right now. The ad can be seen below. The usual practice is to add a disclaimer below in the ad, typically at the appropriate place, when simulation\u2019s etc., are being shown. And going by Nokia\u2019s own blog disclaimer from above, this is something they would and should do.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/RKzAqeonDO8\" frameborder=\"0\" width=\"400\" height=\"225\"><\/iframe><\/p>\n<p>The 40 second ad shows 3 songs being downloaded and played. The 3 songs in the ad\u00a0are shown being downloaded in about 2-3 seconds (11-12 second in the ad; 22-23 second; 28-30 second). These frames themselves don\u2019t mention any disclaimer though towards the end, the voice over (VO) says, \u2018download songs in 1 minute\u2019 with a disclaimer that cannot be read even on a HD TV set. Their website states <a title=\"Nokia India - Aasha 305\" href=\"http:\/\/bit.ly\/RGwTPV\" target=\"_blank\">this \u2018songs in 1 minute fact\u2019 <\/a>too with I guess a similar disclaimer.<\/p>\n<p>Firstly, 2 seconds! Secondly, is it a phone speaker or a PA system! They should have clearly given a huge disclaimer for showing these. I won\u2019t go into the quality of the speaker on this phone. What I couldn\u2019t digest is the speed of download. Now, one minute for a full hindi song! A typical hindi song is about 4-7 minutes long and if encoded at a bitrate of 128kb\/s, its anywhere between 6-9 MB. You can rarely download a song of such a length in sub 1 minute on a broadband connection.<\/p>\n<p>Here\u2019s my simple back calculation to check. 1) Going by the ad, I am assuming that the phone is on an Airtel network.Though the ad doesn\u2019t state it, I am assuming its a 3G network. Even on plain data usage, <a title=\"Airtel 3G data card download speed\" href=\"http:\/\/www.youtube.com\/watch?v=3zYnapIyLJw\" target=\"_blank\">the recorded top speed is 460kb\/s, at night and 140kb\/s during the day<\/a>. This on a service provider network which offers a speed of <a title=\"Airtel 3G speed\" href=\"http:\/\/www.airtel.in\/wps\/wcm\/connect\/Airtel3G\/airtel3g\/3g-services\/discover-3g\" target=\"_blank\">7.2 Mbps<\/a>. I\u2019ll take 140kb\/s for these calculations. 2)The audio file format of the tracks in Nokia Music Store is Windows Media Audio (WMA) with a bit rate of 128kb\/s or 192kb\/s.I am assuming that the songs available in India are at 192kb\/s and 3) The average length of these 3 songs is a little more than 5 minutes. So these songs are about 7,200 kb in length or about 7MB. Theoretically, it should take 51 seconds for each of this song to download at recorded top speed. Now that\u2019s sub 1 minute on a 3G Network.<\/p>\n<p>The truth \u2013\u00a0 The phone shown in the ad is a 305 and not 311. Asha 305 is a <a title=\"Nokia Asha 305 specification\" href=\"http:\/\/www.nokia.com\/in-en\/products\/phone\/nokia-asha-305\/specifications\/\" target=\"_blank\">2G<\/a> (edge) phone while 311 is a 3G one.\u00a0 2G provides maximum data transfer of about 256.8 kbps. A reasonable estimate of min-max speed is 20-100kbps on such a network in India. So you\u2019ll take a mimimum of 72 seconds for the song to download.<\/p>\n<p>Practically, the Nokia phone shown in the ad cannot download a full song in 1minute. So Nokia, this is another big lie!<\/p>\n<p>I am curious to look at the data from tests carried out across multiple telecom networks in Mumbai, Chandigarh and Ahmedabad on limited songs (as shown in the ad) on Nokia Music from Nokia Music Service that show sub 1 minute downloads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nokia bungled up its Lumia 920 launch by showing a video not shot with that phone or another phone with Pureview (as an aside it faked still photos too in that video). They themselves admitted that they should, \u2018have posted a disclaimer stating this was a representation of OIS only\u2018 This made me think how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sketchy","category-technology"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":15,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"predecessor-version":[{"id":713,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/698\/revisions\/713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}