{"id":59,"date":"2007-08-21T06:23:00","date_gmt":"2007-08-21T13:23:00","guid":{"rendered":"http:\/\/rajiniravi.com\/ravi\/wp\/?p=59"},"modified":"2007-08-21T06:23:00","modified_gmt":"2007-08-21T13:23:00","slug":"adwords-cpc-based-site-targeted-campaigns","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2007\/08\/adwords-cpc-based-site-targeted-campaigns\/","title":{"rendered":"AdWords – CPC based site-targeted campaigns"},"content":{"rendered":"

Google has this knack of slipping in improvements from time to time. The only way I notice changes sometimes is thru the font format<\/a> changes.<\/p>\n

Now, in the AdWords Campaign Summary page, there is so much information that it is sometimes hard to notice a changes even if they are staring in your face. No wonder they have a Account Snapshot page<\/a> as the first thing you see when you log in as an option.<\/p>\n

For instance, the new CPC site targeting<\/a> option is now available in India for testing<\/a>. I completely missed it till I got a mail from the Google Account Manager (it might be invitation only at this point of time).
\"\"<\/a>Changing your existing Site Targeted CPM campaigns into CPC based ones is a little tricky <\/a>and read the instructions before you blindly change as your CPM bids (optimized over time?) are deleted.<\/p>\n

Among other things Adwords…<\/p>\n