{"id":44,"date":"2007-07-19T08:30:00","date_gmt":"2007-07-19T15:30:00","guid":{"rendered":"http:\/\/rajiniravi.com\/ravi\/wp\/?p=44"},"modified":"2007-07-19T08:30:00","modified_gmt":"2007-07-19T15:30:00","slug":"lenovo-advertising","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2007\/07\/lenovo-advertising\/","title":{"rendered":"Lenovo advertising&#8230;"},"content":{"rendered":"<p>The Business section of a paper had an article on <a href=\"http:\/\/online.wsj.com\/article_email\/SB118470342676669261-lMyQjAxMDE3ODE0ODcxMDgzWj.html\">Lenovo moving its entire Creative development to India<\/a>.<\/p>\n<blockquote><p><span style=\"font-style: italic;\">\u201cThis could very well be Indian advertising\u2019s moment of reckoning. <\/span><br \/><span style=\"font-style: italic;\">Lenovo, the world\u2019s third largest personal computer maker, has decided to outsource all \u2013 repeat all \u2013 its international marketing-campaign activities to India, the first time a global corporation has done so.<\/span> \u201c<\/p><\/blockquote>\n<p>Big mistake. Whoever thought India was \u2018the\u2019  place to move high end creative work to.  It is cheap, no doubt. But its  cheap in every sense, cost and creativity too. India is the place to find good Engineers and Doctors. You get it \u2013 technical talent. At this point of time, good creative talent in India is not only rare but has completely deserted the media field.<\/p>\n<p>I might be wrong here because there are some Highest Paid Person\u2019s Opinion\u2019s (HiPPO) which are contrary due to which Lenovo decided on this move. The WSJ says, \u201cMr. Deepak Advani got the idea for the hub because he was impressed by the slick Lenovo ads that Ogilvy\u2019s India team had created for the Indian domestic market\u201d.<\/p>\n<p>I wonder, how can he refer to these ads for Lenovo as <span style=\"font-style: italic;\">slick <\/span><span>(just ignore the first 20 secs of the VO at the beginning)<\/span>.<\/p>\n<p>All I have to say to marketers is that India\u2019s time will come in the creative fields. Till then, don\u2019t be penny wise and pound foolish. You are going to spend millions in making these <span style=\"font-style: italic;\">sick <\/span>ads and then airing them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Business section of a paper had an article on Lenovo moving its entire Creative development to India. \u201cThis could very well be Indian advertising\u2019s moment of reckoning. Lenovo, the world\u2019s third largest personal computer maker, has decided to outsource all \u2013 repeat all \u2013 its international marketing-campaign activities to India, the first time a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-technology"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":0,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}