{"id":3474,"date":"2020-02-24T21:20:37","date_gmt":"2020-02-24T15:50:37","guid":{"rendered":"https:\/\/ravi.rajiniravi.com\/blog\/?p=3474"},"modified":"2020-02-24T16:12:12","modified_gmt":"2020-02-24T10:42:12","slug":"naming-a-brand","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2020\/02\/naming-a-brand\/","title":{"rendered":"Naming a brand"},"content":{"rendered":"<p>Here is a short but insightful talk about naming a brand by Jonathan Bell.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rzbXht7MJVM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Summarising the 7 ways of Naming:<\/p>\n<ul>\n<li>Eponymous: Embody the the vision and beliefs or a simple homage of their founders or inspiration. e.g., Disney, TATA.<\/li>\n<li>Descriptive names: Tell what the company does. e.g., American Airlines, Hindustan Petroleum.<\/li>\n<li>Acronymic: Shorthand versions of descriptive names; e.g., GE, Amul.<\/li>\n<li>Suggestive: Suggest attributes or benefits; e.g,\n<ul>\n<li>Real: Uber, Nestle; Composite: Facebook, Carwale; Invented: Kleenex, Airtel<\/li>\n<\/ul>\n<\/li>\n<li>Associative: Reflecting imagery and meaning. e.g., Amazon, Reliance.<\/li>\n<li>Non English: Non-English words implying the benefit. e.g. Lego, Vistara.<\/li>\n<li>Abstract: have no intrinsic meaning but instead rely on the power of phonetics to create really powerful brand names. e.g., Rolex, Zomato<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here is a short but insightful talk about naming a brand by Jonathan Bell. Summarising the 7 ways of Naming: Eponymous: Embody the the vision and beliefs or a simple homage of their founders or inspiration. e.g., Disney, TATA. Descriptive names: Tell what the company does. e.g., American Airlines, Hindustan Petroleum. Acronymic: Shorthand versions of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rambling"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=3474"}],"version-history":[{"count":1,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3474\/revisions"}],"predecessor-version":[{"id":3475,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3474\/revisions\/3475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=3474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=3474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}