{"id":3429,"date":"2020-01-15T21:10:49","date_gmt":"2020-01-15T15:40:49","guid":{"rendered":"https:\/\/ravi.rajiniravi.com\/blog\/?p=3429"},"modified":"2020-01-03T09:43:59","modified_gmt":"2020-01-03T04:13:59","slug":"marketing-4-0-philip-kotler","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2020\/01\/marketing-4-0-philip-kotler\/","title":{"rendered":"Marketing 4.0 &#8211; Philip Kotler"},"content":{"rendered":"<p>Market-ing &#8211; dealing with the ever changing market.<\/p>\n<p>Summary below:<\/p>\n<ol>\n<li><span style=\"text-decoration: underline;\">3 Power shifts<\/span> that are going to shape marketing in the near future\n<ol>\n<li><span style=\"text-decoration: underline;\">Exclusivity to Inclusivity:<\/span> Embrace differences and focus on social inclusivity\n<ul>\n<li>World: from hegemony to multilateral power structure<\/li>\n<li>Economic power: are more evenly distributed<\/li>\n<li>Technology: enables automation and miniaturisation brings down costs enabling mass market access<\/li>\n<li>Reverse innovation: products developed form emerging markets first<\/li>\n<li>Inspiration: clone businesses with local twists<\/li>\n<li>Convergence and integration of industries: even sub-sectors withing industries are difficult to distinguish<\/li>\n<li>People: living harmoniously despite differences<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\">Vertical to Horizontal<\/span>: Reveal authentic character and be honest of its true values\n<ul>\n<li>Innovation: from within to to market supply<\/li>\n<li>Competition: from high volume main stream to low-volume niche ones; from across other relevant connected industries; from outside home markets<\/li>\n<li>Consumer Trust: from brand campaigns to peers<\/li>\n<li>Relationships: treating customers as targets to seeing them as peers and friends<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\">Individual to Social<\/span>: Social conformity becoming critical\n<ul>\n<li>Connected consumers<\/li>\n<li>Social conversations<\/li>\n<li>Consumers as active media of communication<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<li><span style=\"text-decoration: underline;\">Connectivity<\/span> to be viewed holistically &#8211; as a) mobile connectivity, b) experiential connectivity and c) social connectivity;\u00a0 It <span style=\"text-decoration: underline;\">has caused 3 major paradoxes<\/span>\n<ol>\n<li>Integrate <span style=\"text-decoration: underline;\">online and offline<\/span> elements into total customer experience as <span style=\"text-decoration: underline;\">interactions<\/span> happen everywhere<\/li>\n<li>A large proportion of future <span style=\"text-decoration: underline;\">consumers are<\/span> going to be <span style=\"text-decoration: underline;\">distracted but yet, dependent on information<\/span> from others<\/li>\n<li>Brand <span style=\"text-decoration: underline;\">advocacy<\/span>, <span style=\"text-decoration: underline;\">both positive and negative are critical<\/span> to make conversations engaging<\/li>\n<\/ol>\n<\/li>\n<li><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Market-ing &#8211; dealing with the ever changing market. Summary below: 3 Power shifts that are going to shape marketing in the near future Exclusivity to Inclusivity: Embrace differences and focus on social inclusivity World: from hegemony to multilateral power structure Economic power: are more evenly distributed Technology: enables automation and miniaturisation brings down costs enabling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=3429"}],"version-history":[{"count":1,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3429\/revisions"}],"predecessor-version":[{"id":3430,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/3429\/revisions\/3430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=3429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=3429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=3429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}