{"id":33,"date":"2007-07-09T23:38:00","date_gmt":"2007-07-10T06:38:00","guid":{"rendered":"http:\/\/rajiniravi.com\/ravi\/wp\/?p=33"},"modified":"2007-07-09T23:38:00","modified_gmt":"2007-07-10T06:38:00","slug":"great-price-announcer-ads","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2007\/07\/great-price-announcer-ads\/","title":{"rendered":"Great price announcer ads"},"content":{"rendered":"<p>The entire day yesterday was spent in thinking on how to make a good price announcer communication in line with equity of the brand\/product I handle!<\/p>\n<p>Reviewing some of the communication done in India on Low Cost Outlay packs, I chanced upon this ad of Coca Cola which I think, is a gem of an ad when it comes to communicating the price and staying within the brand foot print.<br \/><object height=\"350\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/qsiZC3loArY\"><param name=\"wmode\" value=\"transparent\"><\/object><br \/>The great thing about this ad is that it is<span style=\"font-style: italic;\"> Insight driven<\/span>, <span style=\"font-style: italic;\">Unique<\/span> and gives the <span style=\"font-style: italic;\">Value proposition<\/span> in the form of a <span style=\"font-style: italic;\">great story<\/span>! What&#8217;s more, while telling the price story, this ad fits in nicely with the entire Aamir Khan series of Coke ads driving the single, totally <span style=\"font-style: italic;\">own able<\/span>, &#8216;thanda matlab&#8217; idea!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entire day yesterday was spent in thinking on how to make a good price announcer communication in line with equity of the brand\/product I handle! Reviewing some of the communication done in India on Low Cost Outlay packs, I chanced upon this ad of Coca Cola which I think, is a gem of an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":0,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}