{"id":2946,"date":"2018-07-10T21:00:23","date_gmt":"2018-07-10T15:30:23","guid":{"rendered":"https:\/\/ravi.rajiniravi.com\/blog\/?p=2946"},"modified":"2018-07-09T17:43:05","modified_gmt":"2018-07-09T12:13:05","slug":"cannes-lions-2018-indian-shortlists","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2018\/07\/cannes-lions-2018-indian-shortlists\/","title":{"rendered":"Cannes Lions 2018 \u2013 Indian Shortlists"},"content":{"rendered":"

The following are entries from India that were shortlisted for some award category at Cannes Lions this year. I’ve removed the track to combine multiple shortlists for the same lion to keep the list is smaller. The full list of Cannes Lions 2018 shortlist and winners can be viewed here<\/a>.\u00a0 The submissions for the ones that won a Lion in some other category aren’t included in this post and can be viewed here<\/a>.<\/p>\n

As usual, these entries are either local activations (with a promise to go national). The impact was mostly talked about in terms of media metrics (impressions, reach, trending, PR value) and engagements (playlist additions, comments, calls, game plays). While a couple of them listed brand awareness (UNICEF), sentiment (Mirinda) and sales (Gillette, Jio) metrics, I doubt the attribution to the particular campaign.<\/p>\n