{"id":2930,"date":"2018-07-09T21:00:46","date_gmt":"2018-07-09T15:30:46","guid":{"rendered":"https:\/\/ravi.rajiniravi.com\/blog\/?p=2930"},"modified":"2018-07-09T17:43:29","modified_gmt":"2018-07-09T12:13:29","slug":"cannes-lions-2018-indian-winners","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2018\/07\/cannes-lions-2018-indian-winners\/","title":{"rendered":"Cannes Lions 2018 – Indian Winners"},"content":{"rendered":"

The following are the award winners from India at Cannes Lions 2018.\u00a0A number of them support ‘social causes\u2019 and hence, to support results or impact generated, most of them have statistics of reach (impressions) and engagement (likes and shares). Those that do have a sales metric in the submission, leave it vague – for example Times of India becoming the #1 newspaper in Kolkata and Savlon Handwash becoming the #3 brand in India. Of the 13 campaigns, 7 of are local on-ground activation, 2 are apps which have an extremely low install base and the remaining 3 are long form videos that can be run only on social media in the way they were created. The full list of Cannes Lions 2018 shortlist and winners can be viewed here<\/a>.<\/p>\n