{"id":2443,"date":"2018-03-17T10:00:19","date_gmt":"2018-03-17T04:30:19","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=2443"},"modified":"2018-03-19T14:30:36","modified_gmt":"2018-03-19T09:00:36","slug":"womens-day-2018","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2018\/03\/womens-day-2018\/","title":{"rendered":"Women’s Day 2018"},"content":{"rendered":"

\u201cInternational Women\u2019s Day, that one special day a year for half the population of earth. Knock yourselves out 3 \u00bd billion people.\u201d
\n– John Oliver on Last Week Tonight<\/p><\/blockquote>\n

Like every year, since the social media boom started, this year too a number of brands wanted to honour and celebrates womanhood. You can read opinions about them on ET Brand Equity<\/a> (they\u2019ve mixed up the layout in terms of the comment and layout), Mint<\/a>, Business Standard<\/a> and Afaqs<\/a>.<\/p>\n

I set out to look for themes in these ads \u2013 both topics these brands talked about as well as execution. Culture Machine, a digital video company for whom brand solutions or creation of branded video content is a key revenue source, even openly mocked the template-isation of women\u2019s day ads in a video they called, \u201cevery Women\u2019s Day video ever<\/a>\u201d. Dark colours, portrait shots, training montages, intense and strong expressions, fast cuts, summing up womanhood in one single sentence and ending with brand logo wishing Happy Women\u2019s Day with a #hashtag is what they say make a powerful Women\u2019s Day video. Then, there was Orient Electric which took a jibe at brands (like themselves) by saying, they take full-page ads that make you feel powerful or make you cry by highlighting issues like inequality, rights etc., for a day and then it\u2019s business as usual the next day.<\/p>\n

You can view a few ads below.<\/p>\n