{"id":2297,"date":"2017-10-29T10:00:25","date_gmt":"2017-10-29T04:30:25","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=2297"},"modified":"2017-10-31T15:42:20","modified_gmt":"2017-10-31T10:12:20","slug":"analysis-of-corporate-logos-12","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2017\/10\/analysis-of-corporate-logos-12\/","title":{"rendered":"Analysis of Corporate logos (1\/2)"},"content":{"rendered":"<p>This post has been long pending&#8230; While working on a company&#8217;s corporate branding, wherein there were huge debates around the typefaces and colours, I wondered what are the most common colours and font&#8217;s used in corporate logos. And luckily I found totaldesign.nl site (can&#8217;t find the sub link now) which had compiled 697 corporate logos and stated that the data\/site site may be downloaded for research purposes or personal use. So, I promptly did a wget of the html pages to analyse later.<\/p>\n<p>And here is a quick look at that database&#8230;.<\/p>\n<p>1) Number of Logos in the database and the year they were created: 697<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2298 size-large\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos-620x365.png\" alt=\"\" width=\"620\" height=\"365\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos-620x365.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos-440x259.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos-768x452.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos-700x412.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Logos.png 967w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><br \/>\n2) Top 15 companies which had created unique logos (not adapted \/ modified from previous)<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2301\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers-620x349.png\" alt=\"\" width=\"620\" height=\"349\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers-620x349.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers-440x248.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers-768x433.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers-700x394.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Designers.png 971w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><br \/>\n3) Top 15 typefaces used<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2302\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces-620x367.png\" alt=\"\" width=\"620\" height=\"367\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces-620x367.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces-440x260.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces-768x454.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces-700x414.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top15Typefaces.png 965w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><br \/>\n4) Top 25 colours (pantone) used<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2304\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces-620x367.png\" alt=\"\" width=\"620\" height=\"367\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces-620x367.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces-440x260.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces-768x454.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces-700x414.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Top25Typefaces.png 960w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Will look at a few unique logos as well as quirks (preferences etc.,) of design agencies in the next post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post has been long pending&#8230; While working on a company&#8217;s corporate branding, wherein there were huge debates around the typefaces and colours, I wondered what are the most common colours and font&#8217;s used in corporate logos. And luckily I found totaldesign.nl site (can&#8217;t find the sub link now) which had compiled 697 corporate logos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"-1","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,72],"tags":[],"class_list":["post-2297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-visualisation"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=2297"}],"version-history":[{"count":4,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2297\/revisions"}],"predecessor-version":[{"id":2305,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2297\/revisions\/2305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=2297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=2297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=2297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}