{"id":2259,"date":"2017-10-23T20:00:11","date_gmt":"2017-10-23T14:30:11","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=2259"},"modified":"2017-10-23T17:04:33","modified_gmt":"2017-10-23T11:34:33","slug":"a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-55","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2017\/10\/a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-55\/","title":{"rendered":"A deeper look into the Fin Serv emails that go to SPAM (5\/5)"},"content":{"rendered":"<p>Following the <a href=\"http:\/\/ravi.rajiniravi.com\/blog\/2017\/09\/a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-4x\/\" target=\"_blank\" rel=\"noopener\">previous post<\/a> on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months.<\/p>\n<p><strong>The we don&#8217;t want you to know who we are emails<\/strong>:\u00a0 A huge chunk of emails just landed without any brand name in them. Some have a bit of design going into them, most don&#8217;t.<br \/>\n<div id='gallery-1' class='gallery galleryid-2259 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Brokerage-screenshot-mail.google.com-2017-06-19-15-34-55.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Brokerage-screenshot-mail.google.com-2017-06-19-15-34-55-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2272\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2272'>\n\t\t\t\tTrading account\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-13-09-05.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-13-09-05-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2285\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2285'>\n\t\t\t\tTrading account?\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-12-53-40.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-12-53-40-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2284\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2284'>\n\t\t\t\tHome loan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-17-21-18.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-17-21-18-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2286\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2286'>\n\t\t\t\tCar loan\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n<p><strong>The PowerPoint slide converted to email<\/strong>: What&#8217;s the point in sending this badly designed email?<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2287\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-440x346.png\" alt=\"\" width=\"440\" height=\"346\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-440x346.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-768x604.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-620x487.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-700x550.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22.png 963w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p><strong>The overzealous marketers<\/strong>: Every festive occasions is a spam occasion.<br \/>\n<div id='gallery-2' class='gallery galleryid-2259 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-19-15-30-53.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-19-15-30-53-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2269\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2269'>\n\t\t\t\tAviva &#8211; Father&#8217;s Day\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-13-51.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-13-51-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2268\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2268'>\n\t\t\t\tAviva &#8211; Eid\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-14-23.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-14-23-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2289\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2289'>\n\t\t\t\tAviva &#8211; Birthday!\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n<p><strong>The template so old that we don&#8217;t care<\/strong>: This is an actual email I received on my birthday and no it&#8217;s not Gmail that didn&#8217;t load the images!<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2267\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-389x440.png\" alt=\"ICICI template without images \" width=\"389\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-389x440.png 389w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-548x620.png 548w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-619x700.png 619w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08.png 633w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/a><\/p>\n<p><strong>The we&#8217;ve got one spam email to make it count email<\/strong>: This has to be one of the longest spam email&#8217;s I got. Pretty much the entire website seems to have been emailed!<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2278\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28-65x440.png\" alt=\"MaxMyWealth email\" width=\"65\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28-65x440.png 65w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28.png 659w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/a><\/p>\n<p><strong>The bad databases<\/strong>: Nothing can put you off more than an email telling you to marry once again and this time with their loan.<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2282\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-213x440.png\" alt=\"StanC personal loan for wedding\" width=\"213\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-213x440.png 213w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-300x620.png 300w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-339x700.png 339w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34.png 632w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<p><strong>The cut-paste code gone wrong<\/strong>: This one was a just about filling the space.<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2271\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-106x440.png\" alt=\"Aegon email with message repeated\" width=\"106\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-106x440.png 106w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-169x700.png 169w\" sizes=\"auto, (max-width: 106px) 100vw, 106px\" \/><\/a><\/p>\n<p>Just as I blogged about this analysis elsewhere, I got this email from DSP BlackRock MF with an appalling mistake &#8211; they\u00a0 incorrectly mentioned the potential returns of a lumpsum investment as that for a SIP thereby making an error of the magnitude of 100x. In a correction to the email, they failed to convert millions to crores correctly. It really tells you about the state of email marketing in India and those who man it, doesn&#8217;t it?<br \/>\n<div id='gallery-3' class='gallery galleryid-2259 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Last-2-days-New-fund-thats-20-years-old-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Last-2-days-New-fund-thats-20-years-old-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2281\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2281'>\n\t\t\t\tFirst email &#8211; Notice the SIP value error\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-earlier-today-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-earlier-today-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2280\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2280'>\n\t\t\t\tThe second email notice the MM to Crore error\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-last-night-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-last-night-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2279\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2279'>\n\t\t\t\tThe final one!\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the previous post on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months. The we don&#8217;t want you to know who we are emails:\u00a0 A huge chunk of emails just landed without any brand name in them. Some have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"-1","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,102,4,10,72],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-financial-services","category-marketing","category-trends","category-visualisation"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":7,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions\/2290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}