{"id":2259,"date":"2017-10-23T20:00:11","date_gmt":"2017-10-23T14:30:11","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=2259"},"modified":"2017-10-23T17:04:33","modified_gmt":"2017-10-23T11:34:33","slug":"a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-55","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2017\/10\/a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-55\/","title":{"rendered":"A deeper look into the Fin Serv emails that go to SPAM (5\/5)"},"content":{"rendered":"<p>Following the <a href=\"http:\/\/ravi.rajiniravi.com\/blog\/2017\/09\/a-deeper-look-into-the-fin-serv-emails-that-go-to-spam-4x\/\" target=\"_blank\" rel=\"noopener\">previous post<\/a> on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months.<\/p>\n<p><strong>The we don\u2019t want you to know who we are emails<\/strong>:\u00a0 A huge chunk of emails just landed without any brand name in them. Some have a bit of design going into them, most don\u2019t.<br \/>\n<div id='gallery-1' class='gallery galleryid-2259 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Brokerage-screenshot-mail.google.com-2017-06-19-15-34-55.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Brokerage-screenshot-mail.google.com-2017-06-19-15-34-55-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2272\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2272'>\n\t\t\t\tTrading account\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-13-09-05.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-13-09-05-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2285\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2285'>\n\t\t\t\tTrading account?\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-12-53-40.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-12-53-40-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2284\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2284'>\n\t\t\t\tHome loan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-17-21-18.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-17-21-18-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2286\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2286'>\n\t\t\t\tCar loan\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n<p><strong>The PowerPoint slide converted to email<\/strong>: What\u2019s the point in sending this badly designed email?<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2287\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-440x346.png\" alt=\"\" width=\"440\" height=\"346\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-440x346.png 440w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-768x604.png 768w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-620x487.png 620w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22-700x550.png 700w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-28-10-44-22.png 963w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p><strong>The overzealous marketers<\/strong>: Every festive occasions is a spam occasion.<br \/>\n<div id='gallery-2' class='gallery galleryid-2259 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-19-15-30-53.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-19-15-30-53-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2269\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2269'>\n\t\t\t\tAviva \u2013 Father\u2019s Day\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-13-51.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-13-51-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2268\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2268'>\n\t\t\t\tAviva \u2013 Eid\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-14-23.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aviva-screenshot-mail.google.com-2017-06-27-14-14-23-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-2289\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2289'>\n\t\t\t\tAviva \u2013 Birthday!\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n<p><strong>The template so old that we don\u2019t care<\/strong>: This is an actual email I received on my birthday and no it\u2019s not Gmail that didn\u2019t load the images!<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2267\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-389x440.png\" alt=\"ICICI template without images \" width=\"389\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-389x440.png 389w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-548x620.png 548w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08-619x700.png 619w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/ICICI-Securities-screenshot-mail.google.com-2017-06-27-14-15-08.png 633w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/a><\/p>\n<p><strong>The we\u2019ve got one spam email to make it count email<\/strong>: This has to be one of the longest spam email\u2019s I got. Pretty much the entire website seems to have been emailed!<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2278\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28-65x440.png\" alt=\"MaxMyWealth email\" width=\"65\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28-65x440.png 65w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/screenshot-mail.google.com-2017-07-25-18-00-28.png 659w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/a><\/p>\n<p><strong>The bad databases<\/strong>: Nothing can put you off more than an email telling you to marry once again and this time with their loan.<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2282\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-213x440.png\" alt=\"StanC personal loan for wedding\" width=\"213\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-213x440.png 213w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-300x620.png 300w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34-339x700.png 339w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/StanC-screenshot-mail.google.com-2017-06-30-12-16-34.png 632w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<p><strong>The cut-paste code gone wrong<\/strong>: This one was a just about filling the space.<br \/>\n<a href=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2271\" src=\"http:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-106x440.png\" alt=\"Aegon email with message repeated\" width=\"106\" height=\"440\" srcset=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-106x440.png 106w, https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Aegon-screenshot-mail.google.com-2017-06-19-15-51-34-169x700.png 169w\" sizes=\"auto, (max-width: 106px) 100vw, 106px\" \/><\/a><\/p>\n<p>Just as I blogged about this analysis elsewhere, I got this email from DSP BlackRock MF with an appalling mistake \u2013 they\u00a0 incorrectly mentioned the potential returns of a lumpsum investment as that for a SIP thereby making an error of the magnitude of 100x. In a correction to the email, they failed to convert millions to crores correctly. It really tells you about the state of email marketing in India and those who man it, doesn\u2019t it?<br \/>\n<div id='gallery-3' class='gallery galleryid-2259 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Last-2-days-New-fund-thats-20-years-old-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Last-2-days-New-fund-thats-20-years-old-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2281\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2281'>\n\t\t\t\tFirst email \u2013 Notice the SIP value error\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-earlier-today-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-earlier-today-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2280\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2280'>\n\t\t\t\tThe second email notice the MM to Crore error\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-last-night-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"170\" src=\"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2017\/10\/Screenshot-2017-10-14-Gmail-Correction-NFO-communication-sent-last-night-1-170x170.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-2279\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2279'>\n\t\t\t\tThe final one!\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the previous post on brands and products from financial service firms, here is a look at some of the actual emails that I got during those 2 months. The we don\u2019t want you to know who we are emails:\u00a0 A huge chunk of emails just landed without any brand name in them. Some have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"-1","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,102,4,10,72],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-financial-services","category-marketing","category-trends","category-visualisation"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":7,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions\/2290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}