{"id":1944,"date":"2017-04-19T22:49:34","date_gmt":"2017-04-19T17:19:34","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=1944"},"modified":"2017-04-19T23:38:43","modified_gmt":"2017-04-19T18:08:43","slug":"brands-on-a-selfie-trip-targeting-the-selfie-generation","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2017\/04\/brands-on-a-selfie-trip-targeting-the-selfie-generation\/","title":{"rendered":"Brands on a Selfie Trip targeting the Selfie Generation"},"content":{"rendered":"<p>Mobile phone companies, especially the Chinese ones are on a selfie trip. It is so annoying that admen are <a href=\"http:\/\/www.afaqs.com\/news\/story\/50263_May-the-best-pout-win\" target=\"_blank\">mocking<\/a> it. What&#8217;s ironic is that some have been on this trip for more than a year now and a couple of these brands belong to the same group company. Sample a few&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLi9GkZhra4vWZ_UAg7TKOKyZSG1xyc3dx\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The mobile handset guys aren&#8217;t the first to discover it. FMCG, telecom and other companies which have their research teams on the ground, caught this trend many years ago&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9bFixS__OUs?list=PLi9GkZhra4vVxxZZPiKePLRF-UnyHUXsm\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>India isn&#8217;t alone, the Turkish airlines selfie shootout is the <a href=\"http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/11648848\/Lionel-Messi-and-Kobe-Bryant-in-YouTubes-ad-of-the-decade.html\">ad of the decade<\/a> according to YouTube.<\/p>\n<p>Then Bollywood and various other Indian film centers caught onto it, making multiple movie song&#8230;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLi9GkZhra4vUGFfmtbL3AbTCk9BIwvoTR\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The fad is so crazy that India has the most amount of selfie <a href=\"http:\/\/m.timesofindia.com\/world\/rest-of-world\/india-reports-maximum-selfie-deaths\/articleshow\/56623331.cms\">deaths<\/a> in the world.<\/p>\n<p>Before signing off, watch this comic take on the consequences of taking selfies by the Daily Show with Trevor Noah.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pIpoFyb82rU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The latest fad that brands are latching onto internationally seems to be mannequin challenge. More on it some other time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile phone companies, especially the Chinese ones are on a selfie trip. It is so annoying that admen are mocking it. What&#8217;s ironic is that some have been on this trip for more than a year now and a couple of these brands belong to the same group company. Sample a few&#8230; The mobile handset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=1944"}],"version-history":[{"count":3,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions"}],"predecessor-version":[{"id":1947,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions\/1947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=1944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}