{"id":1713,"date":"2016-02-23T19:29:55","date_gmt":"2016-02-23T13:59:55","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=1713"},"modified":"2016-02-23T18:07:42","modified_gmt":"2016-02-23T12:37:42","slug":"indian-advertising-spends","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2016\/02\/indian-advertising-spends\/","title":{"rendered":"Indian advertising spends…"},"content":{"rendered":"

With no access to front line media agencies to get such reports, I am dependent on news reports to guess the growth in advertising in India. In the last few months, 3 different reports came out indicating different numbers.<\/p>\n

Following is a quick summary…<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Rs’Cr<\/td>\nGroupM forecasts<\/a><\/td>\n<\/tr>\n
2011<\/td>\n2012<\/td>\n2013<\/td>\n2014<\/td>\n2015<\/td>\n2016<\/td>\n<\/tr>\n
TV<\/td>\n14,026<\/td>\n14,812<\/td>\n16,860<\/td>\n19,411<\/td>\n23,022<\/td>\n27,074<\/td>\n<\/tr>\n
Print<\/td>\n14,123<\/td>\n14,442<\/td>\n15,068<\/td>\n16,108<\/td>\n16,800<\/td>\n17,674<\/td>\n<\/tr>\n
Radio<\/td>\n1,458<\/td>\n1,530<\/td>\n1,643<\/td>\n1,808<\/td>\n1,997<\/td>\n2,195<\/td>\n<\/tr>\n
Digital<\/td>\n1,515<\/td>\n1,939<\/td>\n2,520<\/td>\n3,402<\/td>\n4,950<\/td>\n7,300<\/td>\n<\/tr>\n
Cinema<\/td>\n210<\/td>\n242<\/td>\n271<\/td>\n340<\/td>\n408<\/td>\n510<\/td>\n<\/tr>\n
OOH<\/td>\n2,093<\/td>\n2,152<\/td>\n2,282<\/td>\n2,483<\/td>\n2,582<\/td>\n2,732<\/td>\n<\/tr>\n
Total<\/td>\n33,425<\/td>\n35,117<\/td>\n38,644<\/td>\n43,552<\/td>\n49,759<\/td>\n57,485<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n
Rs’Cr<\/td>\nPitch Madison<\/a><\/td>\n<\/tr>\n
2011<\/td>\n2012<\/td>\n2013<\/td>\n2014<\/td>\n2015<\/td>\n2016<\/td>\n<\/tr>\n
TV<\/td>\n11,478<\/td>\n11,478<\/td>\n12,419<\/td>\n14,158<\/td>\n17,261<\/td>\n20,713<\/td>\n<\/tr>\n
Print<\/td>\n11,509<\/td>\n11,970<\/td>\n13,167<\/td>\n15,274<\/td>\n16,935<\/td>\n18,629<\/td>\n<\/tr>\n
Radio<\/td>\n903<\/td>\n930<\/td>\n1,097<\/td>\n1,285<\/td>\n1,545<\/td>\n1,823<\/td>\n<\/tr>\n
Digital<\/td>\n1,535<\/td>\n2,303<\/td>\n3,050<\/td>\n3,970<\/td>\n5,120<\/td>\n6,656<\/td>\n<\/tr>\n
Cinema<\/td>\n140<\/td>\n151<\/td>\n167<\/td>\n184<\/td>\n465<\/td>\n535<\/td>\n<\/tr>\n
OOH<\/td>\n1,717<\/td>\n1,862<\/td>\n1,977<\/td>\n2,233<\/td>\n2,665<\/td>\n3,010<\/td>\n<\/tr>\n
Total<\/td>\n27,282<\/td>\n28,694<\/td>\n31,877<\/td>\n37,104<\/td>\n43,991<\/td>\n51,366<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n
Rs’Cr<\/td>\nZenithOptimedia<\/td>\n<\/tr>\n
<\/td>\n2016<\/td>\n<\/tr>\n
TV<\/td>\n18,946<\/td>\n<\/tr>\n
Print<\/td>\n20,660<\/td>\n<\/tr>\n
Radio<\/td>\n<\/td>\n<\/tr>\n
Digital<\/td>\n4,583<\/td>\n<\/tr>\n
Cinema<\/td>\n<\/td>\n<\/tr>\n
OOH<\/td>\n<\/td>\n<\/tr>\n
Total<\/td>\n48,797<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What is interesting from the above is that two reports indicate that TV garners a far bigger pie than print in terms of ad dollars. While there is not much of a variance in the smaller mediums, GroupM estimates a far higher spend on TV than on print. Pitch-Madison which till 2014, stated print had a higher share of ad dollars, reports TV to be the medium with higher share in the pie in 2015. I’d expect these discrepancies as I think GroupM has a better handle of TV spends thanks to it handling media for a number of large FMCG companies and therefore getting this bit more accurate. <\/p>\n

ZenithOptimedia (a Publicis group company) of course reports something quite different (I’d love to get a hold of this report though to understand what they are smoking).<\/p>\n","protected":false},"excerpt":{"rendered":"

With no access to front line media agencies to get such reports, I am dependent on news reports to guess the growth in advertising in India. In the last few months, 3 different reports came out indicating different numbers. Following is a quick summary… Rs’Cr GroupM forecasts 2011 2012 2013 2014 2015 2016 TV 14,026 […]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88,4,10],"tags":[],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-marketing","category-trends"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":6,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"predecessor-version":[{"id":1719,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1713\/revisions\/1719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}