{"id":1249,"date":"2014-08-25T20:42:59","date_gmt":"2014-08-25T15:12:59","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=1249"},"modified":"2014-08-25T20:43:38","modified_gmt":"2014-08-25T15:13:38","slug":"do-baby-ads-have-to-be-mushy","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2014\/08\/do-baby-ads-have-to-be-mushy\/","title":{"rendered":"Do baby ads have to be mushy?"},"content":{"rendered":"<p>I am sure you chanced upon at least one baby ad that has been made for &#8220;equity&#8221; building. Often, these tend to be mushy.<\/p>\n<p>Sample the following ad from Johnson&#8217;s baby. It&#8217;s probably the &#8216;n&#8217;th take from the brand on an insight it practically owns, &#8216;having a baby changes everything&#8217;. Smiling baby, smiling mom (and everyone else), soft music&#8230;&lt;yawn&gt;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/lcgkNM2rlXQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Check the # of views, it got! You&#8217;d expect this ad to have got far many views than the 35k views it got in the 10 months to date. So what went wrong?<\/p>\n<p>Now see the ad below.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/-prOqP8AxAA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>This one&#8217;s got 5.6 million views in 8 months. Even copies of it have got a million views apiece.\u00a0 So what went right?<\/p>\n<p>For me, the former is a) a done to death insight and b) a done to death way of execution. The later, refreshing one in both cases.<\/p>\n<p>Sometimes, the best work is not produced by the expert in the field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am sure you chanced upon at least one baby ad that has been made for &#8220;equity&#8221; building. Often, these tend to be mushy. Sample the following ad from Johnson&#8217;s baby. It&#8217;s probably the &#8216;n&#8217;th take from the brand on an insight it practically owns, &#8216;having a baby changes everything&#8217;. Smiling baby, smiling mom (and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[63,82,89],"class_list":["post-1249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rambling","tag-ad","tag-insight","tag-marketing"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=1249"}],"version-history":[{"count":2,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1249\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1249\/revisions\/1251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=1249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=1249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=1249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}