Of late, we have been doing some work on hair care. For the same, our team interviewed a few women about their hair care regimen, problems faced etc., In just a handful of interviews, few trends started emerging which we duly captured.<\/p>\n
Now,\u00a0 within a few days of these interviews, I noticed ads talking about a few<\/span> of the things which we captured.\u00a0 This surprised me a lot. The premise on which the ads were built on – marketers call them ‘insights’ – were in your face, what consumers said directly and believed in. A few right questions, and any one can get to them. These statements are\u00a0 neither deep or untapped. So, basically ones that I wouldn’t call ‘insights’.<\/p>\n This leads me to two things – either the brand custodians are not working hard enough to generate ‘real’ ‘insights’ or I have set the bar very high for myself!<\/p>\n Now to the culprit brands & ads.<\/p>\n 1) Women, especially married women, believe that hormonal changes post pregnancy and child birth leads to changes in hair (especially causes hair-fall).<\/p>\n