{"id":115,"date":"2009-02-02T21:14:00","date_gmt":"2009-02-03T04:14:00","guid":{"rendered":"http:\/\/rajiniravi.com\/ravi\/wp\/?p=115"},"modified":"2009-02-02T21:14:00","modified_gmt":"2009-02-03T04:14:00","slug":"advani-on-the-net","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2009\/02\/advani-on-the-net\/","title":{"rendered":"Advani on the net…"},"content":{"rendered":"

I was reading a feed on the financial crisis and the need for US to maintain world confidence\u2026 And right below the feed was an advertisement for LK Advani as PM?<\/p>\n

\"\"<\/a>Now this is new! A little researching showed that he threw his online campaign open by launching his website <\/a>and blog<\/a> on Novermber 08. What I noticed is the heavy use of Google AdSense network by him and words like fundraising, economy, economic confidence are being used by him. Infact, in a matter of minutes, I spotted him on atleasts 3 of my regular feeds (Indian Stock Research (word-economy), Tech feed (word-fundraiser) and business (word-economic confidence).<\/p>\n

What\u2019s interesting is that these ads don\u2019t feature the \u201cAds by Google\u201d text though they are being shown by Google. I think this oversight by Google is a heavy mistake.<\/p>\n

I believe Google opened a dedicated political ad sales office, with 25 staffers, in Washington DC sometime in Jan this year.<\/p>\n

\u201cYou can geotarget as finely as a zip code, so almost to within a mile or so radius of where the voter is. If you want to reach a voter in New Hampshire it means you\u2019re not wasting media spend on users in Vermont who can\u2019t vote. Refine it even more if you just want to reach women by running on sites like MarthaStewart.com,\u201d said Peter Greenberger, head of elections and issue advocacy at Google\u2019s Washington office.<\/p><\/blockquote>\n

I wonder if Google has any such advocacy group in India? And also think that Google should not allow its adwords & adsense technology for use for any political campaigning in India.<\/p>\n

update Feb 04, 09: A few other words taken up by him\u2026\u201dbad to worse\u201d, \u201cvision\u201d, \u201cUnited States\u201d, \u201cblog\u201d,\u201dcase\u201d,\u201dfounder\u201d,\u201djustice\u201d,\u201dprospect\u201d. BTW, I started noticing his add\u2019s on a lot of articles on \u2018twitter\u2019. More on this later<\/p>\n","protected":false},"excerpt":{"rendered":"

I was reading a feed on the financial crisis and the need for US to maintain world confidence\u2026 And right below the feed was an advertisement for LK Advani as PM? Now this is new! A little researching showed that he threw his online campaign open by launching his website and blog on Novermber 08. […]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[17],"class_list":["post-115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rambling","tag-elections"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":0,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}