{"id":1011,"date":"2013-07-21T18:55:54","date_gmt":"2013-07-21T13:25:54","guid":{"rendered":"http:\/\/ravi.rajiniravi.com\/blog\/?p=1011"},"modified":"2013-07-22T10:50:17","modified_gmt":"2013-07-22T05:20:17","slug":"listerine-21-day-challenge","status":"publish","type":"post","link":"https:\/\/ravi.rajiniravi.com\/blog\/2013\/07\/listerine-21-day-challenge\/","title":{"rendered":"Listerine 21 Day Challenge"},"content":{"rendered":"<p>This is one campaign I am really proud of. What originated \u00a0in India as a tactical activity on oral health month (September-October) 2011 has now gone global. A few countries where this has already been executed &#8211; Asia: IN, PH, MY, ID, TH, CN, HK, SG;\u00a0Europe:UK, ES, PT; Americas: US, BR, CO; Australia: AU, NZ.<\/p>\n<p>While the base variant and the product claims differ, the ad construct remains the same.\u00a0The playlist with some of the ads.<br \/>\n<iframe loading=\"lazy\" width=\"450\" height=\"253\" src=\"\/\/www.youtube.com\/embed\/videoseries?list=PLi9GkZhra4vUpn5L0UmhwcOpyoqGp9KvW\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is one campaign I am really proud of. What originated \u00a0in India as a tactical activity on oral health month (September-October) 2011 has now gone global. A few countries where this has already been executed &#8211; Asia: IN, PH, MY, ID, TH, CN, HK, SG;\u00a0Europe:UK, ES, PT; Americas: US, BR, CO; Australia: AU, NZ. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"book_review_cover_url":"","book_review_title":"","book_review_series":"","book_review_author":"","book_review_genre":"","book_review_isbn":"","book_review_publisher":"","book_review_release_date":"","book_review_format":"","book_review_pages":"","book_review_source":"","book_review_rating":"","book_review_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,4],"tags":[62,61],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievements","category-marketing","tag-21-day-challenge","tag-listerine"],"jetpack_featured_media_url":"https:\/\/ravi.rajiniravi.com\/blog\/wp-content\/uploads\/2021\/01\/photo-1547139559-c89c59d117611.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":3,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/posts\/1011\/revisions\/1013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media\/3979"}],"wp:attachment":[{"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravi.rajiniravi.com\/blog\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}