Insights

Same-same but different

Remember “big days” inside a Big Bazaar store from its heydays? Lure of cheap products and discounts. Disarrayed categories. Unheard of...
ravi
1 min read

Copycat ads

You might have noticed ads that look similar. If not, open any premium magazine and you will find half a dozen...
ravi
2 min read

Are these ‘insights’?

Of late, we have been doing some work on hair care. For the same, our team interviewed a few women about...
ravi
45 sec read