Marketing

Ads – It’s that time of the year again…

Every industry and segment has seasonality and months when it peaks. For prickly heat powders it’s summers, for moisturisers...

Jan 24 · 41 sec read >

Flipkart Fashion ads – blink and a mistaken takeout

Time and again Flipkart goes back to using kids in their ads. I had blogged about it when they...

Jan 17 · 1 min read >

Mother’s day ads

Over the years, brands in India have woken up to the idea of Mother’s day. I realised this when...

Jun 16 · 2 min read >