Marketing

Thoughts on sales, marketing and advertising

Ads – It’s that time of the year again…

Every industry and segment has seasonality and months when it peaks. For prickly heat powders it’s summers, for moisturisers it’s winters...
ravi
39 sec read

Flipkart Fashion ads – blink and a mistaken takeout

Time and again Flipkart goes back to using kids in their ads. I had blogged about it when they went back...
ravi
57 sec read

Mother’s day ads

Over the years, brands in India have woken up to the idea of Mother’s day. I realised this when most of...
ravi
2 min read