A few thoughts that come to mind basis the research reports, discussions and new product launches I see happening during these times…
1) Amplification of filter bubbles: The over reliance on feeds and results shown to us by AI algorithms online in an environment where we are physically distanced and isolated, mean we are repeatedly seeing a version of the world we chose to see.
2) Marketers are thinking alike: Online only research and access to same data is making us arrive at skewed insights. And we are all prioritising short term over the long term. How else can one explain the me too products and promotions across categories? Researchers are abetting us by not clearly stating the underlying data issues.
3) Underestimating the value of human interactions: Online education, order taking and customer service bots, virtualising experiences with AR/VR are all great. But none of them can, as yet, replace the skill of a human in the center.
4) Assuming behaviours we see now, are here for good: Almost all behaviours we see today are forced. Remove the constraints and we will revert back to old habits. While we are planning for capitalising on the current behaviours, we should also plan for a time when these behaviours will cease to exist.
What are your thoughts? Do share.
