Here is a story on how Google keeps tweaking its search engine on New York Times that I am sure has been picked up by every tech site by now, opined by most tech enthu bloggers by now (or will soon be) and will probably be referred to by most Indian newspapers in their tech sections in days to come.
I am not going to write on what’s in there; actually nothing much that you wouldn’t didn’t already know. Well, I picked up less than half a dozen interesting points for which I could say “Aha! I didn’t know that”. But, what irritated me most was almost all the ‘Aha’ moments could be summed from what was written on the last page and I had to endure three mouse clicks, 23 image ads and 17 text ads to reach that page! Besides Seth Godin puts it in 5 elegant paragraphs.
